Marketing Analytics & Reporting
Know exactly what your marketing returns. Clean tracking, dashboards your leadership actually reads, and reporting tied to revenue — so every marketing decision is based on data, not assumptions.
You can’t manage what your data mismeasures.
Most marketing data is quietly broken: conversions double-counted, calls untracked, channels taking credit for each other’s work, dashboards nobody trusts. Then decisions get made on instinct anyway — and budget flows to whatever reported loudest.
Northbound fixes the measurement layer first: tracking that captures every lead accurately, attribution that reflects reality, and reporting built for decisions rather than decoration. It’s the foundation under every other program we run — from paid media to SEO — and the reason our clients know their numbers cold.
- Every form, call, and sale tracked accurately
- One source of truth across channels and campaigns
- Dashboards built for decisions, not decoration
- Marketing reported in revenue, the language of leadership
What Analytics & Reporting looks like with Northbound.
Tracking Audit & Setup
GA4, tag management, and conversion tracking implemented correctly — and verified.
Call & Lead Tracking
Phone calls, forms, and chats captured as measurable, attributable leads.
Attribution Configuration
Models that fairly credit the channels driving pipeline, including assisted paths.
Dashboard Development
Live dashboards showing spend, leads, cost per lead, and revenue by channel.
Monthly Performance Reporting
Plain-language reporting on what happened, why, and what we’re doing next.
Data Quality Monitoring
Ongoing checks so tracking stays accurate as your site and campaigns evolve.
What changes when this is done right.
Numbers you can trust
Decisions and budgets rest on data that survives scrutiny.
Waste becomes visible
Underperforming spend has nowhere to hide across channels.
Faster, calmer decisions
Leadership sees marketing performance in revenue terms, at a glance.
Frequently Asked Questions
Often nothing visible — that’s the problem. Agency reports typically showcase channel metrics (impressions, clicks, rankings) rather than business outcomes, and rarely audit whether the underlying tracking is even accurate. We start by verifying the data itself.
Yes — GA4 setup, cleanup, and configuration is core work, alongside Google Tag Manager, conversion APIs, and call tracking platforms. If your GA4 was ‘migrated’ automatically and never properly configured, you’re in the majority.
Yes. Closing the loop between marketing source and closed revenue is the single most valuable analytics upgrade for most businesses — it turns cost-per-lead reporting into return-on-investment reporting.
Both exist: a setup engagement gets your measurement right, and ongoing reporting keeps it accurate and turns it into monthly decisions. Most clients pair setup with an execution program where the data immediately pays off.
We implement tracking with consent management and privacy compliance in mind — PIPEDA and provincial rules in Canada, plus GDPR-style consent where your audience requires it.
Stop guessing what your marketing returns.
Book a free consultation and we’ll audit your current tracking — you’ll see within one call how much of your data you can actually trust.
Book a Free Consultation